Genius Korea Editorial Work

Editorial Glow-Up: Manuscript to Multi-Platform

Edited and formatted a 2,500+ word feature article for Genius Korea analyzing ROSÉ's VMA win and its cultural impact on K-Pop. Transformed raw manuscript into web-ready content optimized for both website publication and social media distribution. Maintained the writer's voice while improving readability, adding HTML formatting, embedding multimedia elements, and creating a cohesive narrative structure for multi-platform audiences.

  • Line editing for clarity and flow across 2,500+ words

  • HTML formatting and structure optimization for web publication

  • Strategic multimedia integration (images, videos, social embeds)

  • Breaking dense paragraphs into scannable sections for online readers

  • Creating visual hierarchy with headers and formatting

  • Adapting content for cross-platform distribution (website and social media) Result: Published feature that balanced in-depth cultural analysis with digital readability standards.

01 — Overview

Platform-Perfect Adaptation

Genius Website: Web-optimized final product. Added structure, multimedia, and formatting to create seamless long-form reading experience.

Instagram: Long-form to visual storytelling. Transformed feature article into engaging carousel format optimized for scroll-through reading.

X (Twitter): Feature to thread. Distilled 2,500 words into tweet-sized insights that teased the full story and drove website traffic.

02 — Impact

  • Combined reach: 51K+ views across platforms

  • X (Twitter): 46.1K views, 712 reposts, 2.1K likes

  • Instagram: 5K+ likes, 169 comments, 257 shares

  • Website: 240+ interactions

51K+

Traffic

110K-150K

Estimated Impressions

8K+

Engagement