Started with an English degree and a passion for words, then spent 7+ years turning that into strategic copywriting across beauty, legal, and education industries. From Seoul classrooms to Miami law firms, I've learned that great copy isn't just about clever words, it's about understanding your audience and speaking their language (literally, in my case).
The Florida Probate & Family Law Firm \ March 2024 - Present
English Program in South Korea (EPIK) \ Feb. 2022 - Feb. 2024
BoxyCharm by IPSY \ Nov. 20218 - Feb. 2022
Developed compelling copy across multiple touch points, from legal communications and client engagement materials to website content, newsletters, and promotional assets, all while maintaining consistent brand voice and identity. Collaborated cross-functionally to refine messaging and storytelling strategies, conducted targeted industry research to optimize audience engagement, and assisted in conceptualizing and executing trending video content for Instagram and TikTok to keep brand current and culturally relevant.
Developed and implemented comprehensive Standard Operating Procedures (SOPs) for all roles and processes across the law firm, creating detailed documentation that standardized task execution, improved operational efficiency, and ensured consistent service delivery.
When your legal expertise matches your professional headshot game 💼✨ Samah said 'let me serve looks AND legal counsel' #WomenInLaw #LawyerLife #FLPFL
👀 Jose really said 'I'm the main character of this law firm' and honestly? We're not mad about it. Plot twist: He actually knows what he's doing... most of the time 😂 #FLPFLTheOffice #OfficeDrama #TeamJose #JoseChronicles #FLPFL
From legal briefs to pickleball courts - we're here for all your serving needs! 🎾✨ Proud sponsors of the 305 Pickleball Series because community matters ❤️ #PickleballLife #MiamiEvents #FLPFL
At PLATO English Academy, I developed clear, warm, and professional communications sent to parents through the school's platform, creating engaging copy for weekly and monthly updates about events, activities, field trips, exams, and presentations that strengthened school-parent relationships and drove participation. Created empathetic letter templates for careful communications with parents, like apology letters for student incidents that balanced transparency with reassurance while reinforcing the school's commitment to safety. Applied storytelling techniques and cultural insights to ensure all communications resonated with diverse communities and aligned with youth-focused messaging trends.
I partnered with Ipsy’s customer experience team to create clear, helpful, and brand-aligned copy for their Help Center FAQs and social media customer service responses. My goal was to improve customer self-service and streamline social media interactions with an empathetic, friendly tone consistent with Ipsy’s beauty-savvy voice.
Revised and optimized FAQ content for clarity and SEO
Created templated social media responses tailored to platform tone and customer needs
Drafted workflow scripts and message flows for customer service reps to ensure consistent, efficient, and empathetic communication
Translated and localized all copy into Spanish, maintaining brand voice and cultural relevance
Collaborated with cross-functional teams to support Ipsy’s global customer service strategy
Platforms: Instagram, TikTok, Twitter (X), Facebook, Live Chat Bot
If you could only pick one of these amazing Boxy Premium products, which one would it be? 🤩 #BoxyCharm #BoxyGalentines
Products here:
@hudabeauty @christopherobinparis @uomabeauty @vikebeauty
The @itembeauty Lip Quip Moisturizing Lip Oil by @addisonraee featured in January's Base box is delivering a juicy boost of hydration with good-for-you ingredients like jojoba oil, almond oil, camellia japonica seed oil and shea butter 🫦✨ #BoxyCharm # BoxyRefresh
📣 CALLING ALL BEAUTY BARGAIN LOVERS 📣 You can score @hudabeautyshop @katesomervillesckincare @natashadenonabeauty @milkmakeup and more fab brands for less than $10 with the Beauty Under $10 collection at Drop Shop 🌟 It opens Monday, Jan. 10 so mark your calendars, Charmers! #BoxyCharm #DropShop
Derrite todo tu maquillaje usando el @Wishful Clean Genie Makeup Removing Cleansing Butter ✨ Que viene en nuestra caja Premium de este mes! #BoxyCharmPremium 👀 #BoxyCharm #Latinx
Llegaron los adelantos de Enero 🌼 @wander_beauty Wanderess Escape Eyeshadow Palette and @farmacybeauty Filling Good Hyaluronic Acid Plumping Serum 💛 Cual quieres que te llegue a ti? #BoxyCharm #BoxyRefresh #Latinx
Que no se te olvide comenzar tu rutina de maquillaje con buenas ganas! 😉 Usando el primer de @byterryofficial Hyaluronic Hydra-Primer que viene en nuestra caja Premium de Noviembre! ✨ #BoxyPremium #BoxyCharm #Latinx
See how strategic copywriting and cultural adaptation turned BoxyCharm by Ipsy's biggest customer pain points into their smoothest user experiences.
See how strategic copywriting and cultural adaptation turned BoxyCharm by Ipsy's biggest customer pain points into their smoothest user experiences.
Learn how I ditched stuffy customer service scripts for authentic, emoji-filled responses that match each brand's personality while solving problems faster than ever.
Learn how I ditched stuffy customer service scripts for authentic, emoji-filled responses that match each brand's personality while solving problems faster than ever.